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Research papers

Unspeakable truths

Ads which trigger any emotion work better than those that don't. Ads which trigger the right emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this...

Catalogue: Asia Pacific 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari
Companies: VF Corporation , Kantar
May 22, 2019
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Citation

Xi et al. (2019a, May 22). Unspeakable truths . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unspeakable-truths-


Research papers

The beginning?

With major expenditure on 3G licenses by various network suppliers and massive R&D costs incurred by hand-set manufacturers, it is vital for key market players to optimise 3G strategy. This paper explores the consumer element of these strategies and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: David Walker, Bruce Bogle, Theano Anastasopoulou
October 20, 2002
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Citation

Walker, Bogle and Anastasopoulou (2002a, October 20). The beginning?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-beginning-